Every business we work with is working on budget. We’re always trying to find creative ways to drive results with our engagement, marketing and advertising. In our paid search and social work we tend to concentrate our display ad campaigns in a few key areas to maximize hard and soft dollar costs planning and implementing campaigns.
In our results we’ve found that the following ad formats perform best across most campaigns most of the time so these are the ad formats we recommend our clients and campaigns focus on first to begin the process of understanding what works best for them with the least effort and cost.
Google AdWords – Top Performing Ad Sizes