Resource: Top Performing Google Display Ad Formats

Every business we work with is working on budget. We’re always trying to find creative ways to drive results with our engagement, marketing and advertising. In our paid search and social work we tend to concentrate our display ad campaigns in a few key areas to maximize hard and soft dollar costs planning and implementing campaigns.

In our results we’ve found that the following ad formats perform best across most campaigns most of the time so these are the ad formats we recommend our clients and campaigns focus on first to begin the process of understanding what works best for them with the least effort and cost.

Google AdWords – Top Performing Ad Sizes

Ad size Description Text ads Display ads Mobile text and display ads*
300×250Google Adwords - 300x250 Also known as a “medium rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.Performs well when embedded within text content or at the end of articles.
336×280Google Adwords - 336x280 Also known as a “large rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.Performs well when embedded within text content or at the end of articles.
728×90Google Adwords - 728x90 Also known as a “leaderboard”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.Performs well if placed above main content, and on forum sites.
160×600Google Adwords - 160x600 Also known as a “wide skyscraper”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.Best if used along sidebars of webpages.
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  1. […] hoping for more clicks. According to marketing firm Marketworks, display ads that are 300 by 250 perform best for marketers when they’re placed inside content or toward the end of an article. This format is also effective because it works with mobile […]

  2. […] we’ll be able to monitor and optimize performance across the various ad formats and designs. The ad designs utilize Google’s four most effective ad formats. We’ll post a case study in a few months as run and optimize this […]

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