Resource: Top Performing Google Display Ad Formats
Every business we work with is working on budget. We’re always trying to find creative ways to drive results with our engagement, marketing and advertising. In our paid search and social work we tend to concentrate our display ad campaigns in a few key areas to maximize hard and soft dollar costs planning and implementing campaigns.
In our results we’ve found that the following ad formats perform best across most campaigns most of the time so these are the ad formats we recommend our clients and campaigns focus on first to begin the process of understanding what works best for them with the least effort and cost.
Google AdWords – Top Performing Ad Sizes
| Ad size | Description | Text ads | Display ads | Mobile text and display ads* |
|---|---|---|---|---|
| 300×250 |
Also known as a “medium rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.Performs well when embedded within text content or at the end of articles. | ✓ | ✓ | ✓ |
336×280 |
Also known as a “large rectangle”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.Performs well when embedded within text content or at the end of articles. | ✓ | ✓ | |
728×90 |
Also known as a “leaderboard”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.Performs well if placed above main content, and on forum sites. | ✓ | ✓ | |
160×600 |
Also known as a “wide skyscraper”. Tends to have more ad inventory available from advertisers, which can increase earnings when both text and image ads are enabled.Best if used along sidebars of webpages. | ✓ | ✓ |
What about IAB Rising Star formats? Were these considered also? If not, would still be better to go for these four instead of the bigger Rising Stars?