You face a fundamental decision – your organization needs a new website. Deciding what platform on which to build your site matters. It means the difference between being nimble and responsive, or perceived as stayed and static. It means the difference between intended organizational outcomes and head scratching disappointment. It is another one of the key decisions that will impact the long-term efficacy of your Internet program.
Assuming you understand the strategy of why you’re building a site, what outcomes you’re working towards, and how you’ll engage your audiences in realizing those outcomes, when you choose to use a platform like WordPress you’re placing a bet. You’re betting that the investment you make in time and resources to build your site, are done so on an actively supported and continuously improved platform. One that is improving over time and keeping up with enhancements and changes in the market. Enhancements that you need to be able to quickly respond with to stay current with your marketing, communications and sales work.
Build with Community
Build your site with a community behind you. That is the true power using WordPress and one of the core reasons it has become one the worlds best content publishing platforms. It’s the community. WordPress has its roots in the blogging community, but the developers stewarding the platform have their focus set clearly on expanding the capacity of the platform to be a more well rounded content management system. This is particularly important for business and organizations.
Within hours of Facebook adding the ‘Facebook Like’ button this past year, WordPress developers had launched multiple plugins to quickly integrate the feature across their sites. No custom coding required. Setup and install in less than 5 minutes. This is a hallmark of a vibrant community. One that quickly responds to new and emerging features. When your organization wants to take advantage of these new tactics. You want to do so in a low-cost and flexible way. Experimenting and testing the benefits for your marketing, sales and engagement programs. WordPress as a platform and as a community have been consistently delivering this kind of rapidly responding evolution that are vital to keeping your work in pace with the changing world of marketing and sales.
WordPress for Everything
Do we recommend WordPress for all sites? No. The work we do is technology agnostic. Meaning, we’re always looking for the best solutions to support the strategy, resources and capabilities of the organizations we’re working with. There are many platforms in the market to consider, but in the small to mid-size business and organization market, I’d ask why not WordPress first before looking first at other platforms. WordPress is a safe bet for now and years to come. The community is growing. The platform is improving. High quality theme design and design resources are becoming more ubiquitous.
Making it Easy Makes it Work
Simple. Powerful. Fast. Extensible. Getting better all the time. – These are all ways in which the community of worldwide users describe the capabilities of the content publishing platform WordPress. Part of the incredible success of the WordPress movement can be attributed to ease of use. WordPress, in the right hands, can deliver sophisticated levels of functionality, but with an ease of use keeps people involved. The focus of the open source developer community on this ease of use has translated into one of the world’s largest open source developer communities.
Here are 6 things you need to consider when selecting an open source platform like WordPress to build your site:
- Community – Is it active and growing?
- Ease of Use – Does it make it easy to do what we need it to do?
- Resources – Can we easily get talented thinkers, designers , developers to work on it?
- Extensible – Can the platform and features grow and change with us?
- 3rd Party – Are other services you use like CRM, mailing lists, etc. easily integrated?
- Future – Is there a good chance the community and platform will be thriving in the future?
In our work, we use many different platforms and services. Open source tools such as Drupal, BuddyPress, and Joomla. Software as a service platforms like Ning and KickApps. Enterprise platforms like Jive and SharePoint. But if you’re a small/mid-sized business or organization looking to take your site in new directions, consider WordPress first and see if all others match the quality of what you need. From what we see, right here and right now, WordPress is a very smart bet.