Recent research by Blackbaud, NTEN and Common Knowledge shows that non-profits continue to grow their presence on social networks. Key insights show that Facebook continues to be the platform of choice for non-profits to engage with their communities. The costs of acquisition, the cost of how much each non-profit spends in attracting each new like to its page is apx. $3.50 per like based on self reported spending practices. Non-profits are using these social channels as an increasingly important method of building and maintaing relationships, but they are also becoming increasingly vital fundraising and donation channels.
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