Google Grants is a part of the Google for Nonprofits program. Google for Nonprofits is Google’s product offering for the nonprofit sector. As a qualified Google for Nonprofits organization, you will gain access to a variety of different product offerings such as Google Grants.
Google Grants will give you an advertising grant within the Google AdWords program. Google AdWords is the online advertising program where your organization can run text ads that run on Google. Ads are created using words or phrases related to your organization. When people search on Google using one of your keywords, your ad may appear next to the search results, and people can click on your ad to see your website. You’re advertising to an audience interested in your organization because your ads are designed to be relevant to chosen keywords.
The value of the advertising your organization receives will be dependent upon the performance of your ads in the program. Some variables that may affect your account’s performance include how many times people search on the keywords you choose and whether searchers click on your organization’s ads. Results will vary, but a grantee can get up to $10,000 dollars a month worth of advertising on Google.com per month.
Managing and implementing Google AdWords is at the core our business and our value offering is simple. We’re experts at crafting, implementing, managing and optimizing the Google AdWords platform for non-profits. This is the focus of our work; you get the best performing results, at the lowest possible cost to produce the most impact with your work. We make realizing the benefits of pay per click and search engine advertising simple. It’s one less thing you have to manage and because we work with only with social venture and non-profit businesses, you can be sure you’re getting quantifiable results while working with a business that knows your values.
If you’re ready to produce results, we should talk.