This will be a welcomed changed for managing ads in Facebook. Facebook is moving towards a similar structure for managing ad campaigns, ad groups and ads using a similar structure pioneered by Google AdWords. This was an inevitable move as Facebook works to compete with Google’s AdWords format where Google has set the precedent of expectation around how ad campaigns should be managed and structure to extract the best possible insights about performance and efficacy.
This change increases the complexity and effort required to plan and manage ads, but increases the sophistication required in today’s digital marketing and lead generation world.
Here are the full details from Facebook:
- Drive traffic to your website to increase reservations
- Increase brand awareness
- Promote weekly offers