Video: Not Business As Usual

The good folks at Institute B have made a brilliant film that you must watch. It’s a story about business as an instrument for good featuring some of our friends and colleagues at Renewal2, Fairware, Lunapads and Junxion Strategy. Watch it and be inspired about the role business can and must play in creating a more sustainable, fair and just world community.

Resource: Facebook Display Ad Formats

Facebook revised some of its ad formats recently to make them more consistent across all devices — desktop and mobile — as well as to improve performance. Ads affected by the changes are: Page post link ads, Page Like ads, Offers ads, and Event ads.

Ad formats were changed in the following ways:

  • Larger images. Facebook increased the size of images in ad units to give advertisers more room to display their products. It recommends that advertisers use images that are at least 1,200 x 627 pixels so the image shows appropriately on all placements. Facebook suggests that the minimum image size is 560 x 292 pixels.
  • Same aspect ratio across desktop and mobile News Feed. The same image can be used for desktop and mobile News Feed.
  • Consistent elements and formats across ad units. Changes include: standardization of text truncation rules, clear recommendations for the best image sizes and character counts, and more precise details about when and how much additional content is pulled into an ad.

For an ad to render the best in all ad placements, Facebook recommends the following creative text guidelines:

Text: 90 characters.
Link title: 25 characters.
Image ratio: 1.91:1.
Image size: 1200 x 627 pixels.

In short, in a world of limited creative resources and time, when running display ad campaigns on Facebook it is recommended that you create one image to accompany your ads that is 1,200 x 627 pixels so that you get the best possible reach, engagement and exposure with the least amount of creative time, effort and costs.

Here is a great inforgraphic from Jon Loomer which outlines all Facebook image options including all paid engagement, conversion and ad formats.

Facebook Ad Format Guide - Jon Loomer

Here are the sizes for the various Facebook image formats as provided by Jon Loomer.

Facebook Page Timeline

Cover Photo
Image Size: 851×315 px upload and display
Height from Profile Photo Edge: 210 px
Width from Profile Photo Right Edge: 658 px
Width from Profile Photo Left Edge: 23 px

Profile Photo
Recommended Upload Size: 180×180 px
Display Size: 160×160 px
Width of Profile Photo Area Including Buffer: 170 px

App Icons
Display Size: 111×74 px

Shared Link
Thumbnail Aspect Ratio: 1.91:1
Recommended Thumbnail Upload Size: 1200×627 px
Timeline Display Size: 377×197 px
Overall Size Including Title and Description Area: 377×314 px

Shared Image
Recommended Upload Size: 1200×1200 px
Timeline Display Size: 403×504 px maximum height and width

Highlighted and Milestone Images
Recommended Upload Size: 1200×717 px
Timeline Display Size: 843×504 px maximum height and width

Posts and Ad Dimensions Across Desktop and Mobile
Page Post Link and Offer
Text: 90 Characters
Link Title: 25 Characters
Thumbnail Aspect Ratio (except sidebar): 1.91:1
Recommended Thumbnail Upload Size: 1200×627 px
Desktop News Feed Thumbnail Display: 400×209 px
Mobile News Feed Thumbnail Display: 560×292 px
Sidebar Thumbnail Display: 100×72 px
Permalink Thumbnail Display (Desktop): 400×209 px for Link Post, 588×305 px for Offer

Page Post Image
Text: 90 Characters
Image Aspect Ratio: 1:1
Recommended Upload Size: 1200×1200 px
Desktop News Feed Display: 400×400 px
Mobile News Feed Display: 618×618 px
Sidebar Display: 120×120 px
Permalink Display: 720×720 px

Page Post Event and Like Ad
Text: 90 Characters
Event Title: 25 Characters
Image Aspect Ratio: 8:3
Recommended Upload Size: 1200×450 px
Desktop News Feed Thumbnail Display: 400×150 px
Mobile News Feed Thumbnail Display: 560×210 px
Event Header Image: 714×264 px
Sidebar Thumbnail Display: 100×72 px

Page Post Video
Text: 90 Characters
Image Aspect Ratio: 16:9
Recommended Thumbnail Image Upload Size: 1200×675 px
Max Video Size and Length: 1 GB, 20 minutes
Desktop News Feed Thumbnail Display: 400×400 px
Mobile News Feed Thumbnail Display: 618×618 px
Sidebar Thumbnail Display: 128×128 px
Permalink Thumbnail Display: 720×453 px

Mobile App Add
Text: 90 Characters
Image Aspect Ratio: 1.91:1
Recommended Image Upload Size: 1200×627 px
Mobile News Feed Thumbnail Display: 560×292 px

Domain Ad
Text: 90 Characters
Title: 25 Characters
Image Aspect Ratio: 1.39:1
Recommended Image Upload Size: 1200×864 px
Sidebar Thumbnail Display: 100×72 px

Five Reasons to Attend the Social Venture Institute

The Social Venture Institute (SVI) is an annual gathering of founders and leaders who run companies that are working to use their businesses as an instrument for good. It is a remarkable organization stewarded by Hollyhock, Renewal Partners, the contagious passion of Joel Solomon and enthusiastic leaders like Mike Rowlands and Pamela Chaloult. I’ve just registered for my 5th year as an attendee and I’m proud to have spoken at various sessions and led the men’s group on occasion.

I was asked recently by a friend who runs an organic food company if she thought that SVI might be an event she should attend. Here are the five reasons I thought she should and that others might too if they were interested in attending:

It’s Real

While this is a business conference, and there is always the edge of presenting oneself professionally at any business gathering, SVI at Hollyhock, through some combination of the people, the food, the place and the intention, is the kind of place where not only can you be your real self, you’re asked, wanted and appreciated for doing so. The experience thrives on authenticity. Real beauty, real challenges, real people. The ones who get the most out of it are the ones who are to the most authentic while they are there.

It’s the People

While it’s always the people who make any conference and idea sharing event the thing that matters, some events attract passion people, some don’t. SVI is packed with passion people. If you have a passion for the power of business for good to give, to share and get, SVI is your place.

It’s the Range

Businesses of every size attend SVI. That range of challenges in some conferences might seem unfocused, but at SVI, the quality of the challenges that early stage companies and everything up to 50+ million a year businesses have are great assets to inspire and learn more about.

It’s the Experience

While we’re already blessed to live and work in this part of the world, just being at Hollyhock, eating good food, enjoying the rain or shine inspires the soul. Add into that some great oyster events on the beach, house parties, good music and even I, a proud introvert, has a great time being with all the people at SVI.

It’s the Ideas that Work

We all need inspiration to stay focused on our work. Great ideas, shared with others, inspired by the success and challenges of others are the magic of why any of us attend an event like this. Personally I don’t find ideas hard, what I’m looking for are ideas that work. SVI is wonderfully structured to learn from, share and engage in not just new ideas, but ideas that people are trying, wrestling with and experimenting with. Ideas that you can bring home and put to work.

If any of these things are things you might have to share or need and your business is focused on using business for good, SVI just might be your place. Register early. SVI sells out every year.

2013 Email Performance Benchmarks

Most digital marketers are interested in knowing how their work performs against others and because email is still one of the leading digital marketing tools in our kit, and will be for sometime, here are some recent benchmarks to understand how you’re performing against other industry standards.

2013 Email Benchmarks - Unsubscribe Rates

2013 Email Benchmarks - Unique Open Rates

2013 Email Benchmarks - Message Size

2013 Email Benchmarks - Click-Through Rates

2013 Email Benchmarks - Bounce Rates

Download the full benchmarks report from Silverpop.

Collaborative Analytics with Custom Dashboards

This week I had the pleasure of attending and speaking at the Fireworks Factory. An event sponsored and hosted by the smart folks at Capulet who brought together a number of senior digital marketing peers for a few days of idea sharing and collaboration on beautiful Galiano Island.

The session I led included a talk on making decisions with analytics. While the work of tracking analytics and using that data to make informed decisions is in some ways getting easier with better tools, and the ubiquity of services like Google Analytics, integrating those analytics from various platforms, particularly social platforms, continues to be a largely challenging effort for those not using entreprise tools. Spreadsheets still rule the day in most businesses, if they are even tracking analytics at all. Add to this the additional challenge of bringing all those insights into Customer Relationship Management (CRM) tools and the tracking everything, everywhere, always, possibility of things is still often out of reach for most businesses and organizations.

Despite all of this, there is an emerging area in the analytics movement that I’m hoping will take shape in the coming years. I’d like to call it collaborative analytics. The basics are simple. When we look at our data, we tend to take default views of it. Think about the different reports in Google Analytics for example. They shape the way we look at our data. Even if we get to the point of using Google Custom dashboards to tune that view (more about that in a minute) we’re still shaping the view of our data and possibly missing opportunities to see new patterns and insights. Here’s where it gets interesting. What if we could share the way in which we view our data with others?. Overlaying their analytics frameworks to understand how others look at their data and interpret results and success in their own organization. Well, now we can. Launched with little fanfare, Google Analytics Custom Dashboards allow you to do just that. You can create custom views of your Google Analytics data and then best of all, you can share those dashboard views with others. You don’t get to see the underlying data, at least not yet. In the near future I expect this will happen, but for now you can at least share the different ways in which you look at the world of your digital work through dashboards of others businesses and organizations dashboards.

In the spirit of sharing. I’ve created these seven different custom dashboards that I use to track the various client projects and hands on digital marketing that I lead. All you need to do is, log into your Google Analytics account in this same browser session, click on each link or image below, this will open up a Google Analytics link and you can add the dashboard directly into your own Custom Dashboard tab in whatever account you think might be appropriate. Let me know if you have questions and share back any of your own custom dashboards as you begin to work with and use this Google Analytics Custom Dashboard feature.

Google Analytics Custom Dashboard – Real-Time
Marketworks Media - Google Custom Dashboard - Real-Time

Google Analytics Custom Dashboard – Sales
Marketworks Media - Google Custom Dashboard - Sales

Google Analytics Custom Dashboard – Site Performance
Marketworks Media - Google Custom Dashboard - Site Performance

Google Analytics Custom Dashboard – Lead Generation
Marketworks Media - Google Custom Dashboard - Leads

Google Analytics Custom Dashboard – SEO
Marketworks Media - Google Custom Dashboard - SEO

Google Analytics Custom Dashboard – Social
Marketworks Media - Google Custom Dashboard - Social

Google Analytics Custom Dashboard – Content
Marketworks Media - Google Custom Dashboard - Content