Seeking Input: I’m speaking with the Salt Spring Island Community Economic Development Chair next week to share ideas about bolstering a sustainable local economy in our island home community. What ideas might you appreciate being shared around how digital culture and business might support that goal? My message is simple; Attracting and nurturing a strong […]
About Christopher Roy
Christopher Roy is the Founder and Director of Digital Marketing at Marketworks Media.
Entries by Christopher Roy
We’re always on the look out for great resources that explain the work for digital and internet marketing. This is a great table designed by Chris Lake at eConsultancy that outlines key content formats, types, platforms, metrics, goals and emotional triggers that are part of all smart content marketing efforts. It’s a smart, visual way […]
This will be a welcomed changed for managing ads in Facebook. Facebook is moving towards a similar structure for managing ad campaigns, ad groups and ads using a similar structure pioneered by Google AdWords. This was an inevitable move as Facebook works to compete with Google’s AdWords format where Google has set the precedent of […]
Every business we work with is working on budget. We’re always trying to find creative ways to drive results with our engagement, marketing and advertising. In our paid search and social work we tend to concentrate our display ad campaigns in a few key areas to maximize hard and soft dollar costs planning and implementing […]
Our colleagues and collaborators at Communicopia are just about set to release the 2014 update to their Digital Teams report. We were extensively involved in the first version of the report supporting the project with research and lead generations strategies and have been providing advisory support for this new version. If you’re a leader in […]
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