Entries by Christopher Roy

Canada’s new Anti-Spam Legislation

Effective July 1, 2014, Canada’s new Anti-Spam Legislation (CASL) will take effect Email and texts are a vital part of being in business. You must be aware of the new laws coming into effect July 1, 2014 and how they apply to you if you are involved in any kind of digital marketing that involves […]

Call to Action Campaigns – Free Downloads

We’ve just launched a new round of free download campaigns for our partners at Natural Pod to drive interest in natural play and the business product offerings. These Facebook campaigns utilize the Facebook’s Download call out campaign structure and are optimized for conversions. We’re measuring the performance in 3 ways. 1) Conversion volume, 2) Cost […]

Natural Pod Remarketing Campaigns

We’ve just launched a new remarketing campaign for our partners at Natural Pod. Now anyone who visits naturalpod.com will be remarketed to through Google’s Display network with ads that follow them through their online experience. The call to actions offer a free natural play guide, research report, catalogue download and a free space design concept […]

2014 Email Marketing Benchmarks

While we don’t use Silverpop for our work, they do compile a nice benchmarks report that we have monitored and used in our research over the last few years. Almost everyone wants to know how they compare against the averages of other industries and this brief report shares insights by industry and country for some […]

WordPress Camp Vancouver 2014

We’re very proud to be part of one of the most influential and still growing communities in the digital, marketing, communications and social change space: WordPress. It’s more than just a platform, it’s an entire eco-system for user-experience, business, social good, content, media, entertainment and more. We’ve been betting on WordPress for 10 years and […]