2014 Email Marketing Benchmarks

While we don’t use Silverpop for our work, they do compile a nice benchmarks report that we have monitored and used in our research over the last few years. Almost everyone wants to know how they compare against the averages of other industries and this brief report shares insights by industry and country for some of the key metrics we report with our clients for their email newsletter marketing.

One area this report doesn’t yet cover is the emerging field of automated marketing with solution providers like Marketo and Infusionsoft. These platforms are going to shake up the email marketing world and along with it, the benchmark metrics.

2014 Email Marketing Benchmarks - Click-Through Rate 2014 Email Marketing Benchmarks - Open Rate 2014 Email Marketing Benchmarks - Unsubscribe Rate

Download the full report from Silverpop.

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