2013 Email Performance Benchmarks

Most digital marketers are interested in knowing how their work performs against others and because email is still one of the leading digital marketing tools in our kit, and will be for sometime, here are some recent benchmarks to understand how you’re performing against other industry standards.

2013 Email Benchmarks - Unsubscribe Rates

2013 Email Benchmarks - Unique Open Rates

2013 Email Benchmarks - Message Size

2013 Email Benchmarks - Click-Through Rates

2013 Email Benchmarks - Bounce Rates

Download the full benchmarks report from Silverpop.

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  1. […] we don’t use Silverpop for our work, they do compile a nice benchmarks report that we have monitored and used in our research over the last few years. Almost everyone wants to know how they compare against the averages of other industries and this […]

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