2013 Canada Digital Future in Focus Report – comScore

comScore released it’s 2013 Canada focused digital research report this week highlighting key trends in online behaviour, ad buying, social and mobile trends. The research measures and affirms many of the key patterns we see in our strategy and digital marketing work. Mobile, social content, online advertising and search optimized experiences are driving increasingly large volumes of traffic, engagement and online sales. Further proof that additional investments need to continue to be made in responsive design, social content integrations, SEO, conversion focused ad campaigns and tools like Facebook OpenGraph and dynamic ‘Liking’ to keep users engaged with your business and organization’s mission. Download and read the full reports here.

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