Client Opportunity – Natural Pod Seeking a Savvy Social Media Coordinator / Graphic Designer

Our clients at Natural Pod make long-lasting, sustainable furniture designed to foster collaboration, creativity and innovation in learning environments. They serve educators and children ages K-12, as well as create common and collaboration spaces. Since their inception, they have worked with thousands of different learning organizations. They have helped create learning and play environments educators and students desire to support 21st century learning.

They are seeking an eager Social Media Coordinator / Graphic Designer who can work on their own from home while collaborating with their team to help them shine and look great online and in print.

Their business continues to grow and it’s time for them to expand their marketing team to support the growth of their business. This role will help support marketing and design efforts in alignment with the company’s vision and values and will work closely with our Chief Design Officer and Director of Marketing.

Opportunity:

As a nimble, super smart, roll-up-your-sleeves Social Media Coordinator with strong graphic design sensibilities and skills, you are passionate about emerging technologies, the social media landscape and great design. You will be responsible for applying social media tools and best practices in everyday communication, marketing, and customer service activities and to ensure all marketing, catalog and print design looks engaging.

Responsibilities:

  • Expand online conversations with our customers and community in all our main social channels
  • Strategize and develop social media campaigns with our Director of Marketing
  • Create and maintain daily and monthly editorial calendar for social media account activity
  • Implement social media best practices and guidelines for executing promotions and campaigns
  • Ensure consistency of messaging across multiple networks
  • Manage coordination of all blog posts and uploads to platforms such as WordPress
  • Gain an understanding and assisting in the conceptual design process through to presentation of a concept to client.

Education & Experience:

  • Degree in marketing, communications, graphic design or journalism preferred; or relevant combination of diploma and experience
  • 1-3 years’ experience in social media marketing, public relations, graphic design or communications
  • Well versed in business focused applications for social media platforms like Facebook, Twitter, HootSuite, Pinterest, YouTube
  • Experience with WordPress or similar content management system
  • Graphic design skills using the Adobe Suite of tools (Indesign, Illustrator, Photoshop, Lightroom, etc.) Video editing skills would be a plus
  • Interest in 3d modelling would be an asset.  This will include Sketchup.
  • Proven capability to successfully execute multiple social media programs from inception to completion
  • Must be able to work flexible hours including evenings, weekends, and holidays when needed for social media monitoring

Please email a cover letter along with your resume at naturalpod.com/careers  – They thank all of those who apply for their interest; only those who are shortlisted will be contacted. No phone calls please.

Natural Pod Seeking Natural Play Account Manager

Our clients and colleagues at Natural Pod, build better learning environments for our future leaders. Their passion is in designing beautiful, sustainably made natural play spaces, furniture and open-ended play items that foster a child’s learning, engagement, curiosity and connection. They work hand in hand with educators to change learning environments for children all around the world. Since their beginning, they have worked with more than 1000 different learning organizations throughout North America and extended their reach as far as Australia and China.

What’s important to them?

Their products tell a story. In the classroom, educators and children gain knowledge where their products come from, what they are made of, and how choices they make can impact their environment. In addition, they are able to embark on the wonders of natural play with their products, and subsequently reap the developmental benefits of natural play with simple open-ended play items.

They make it a priority to use sustainable, non-toxic materials that are safe for the environment and children. The wood used for their products is Forestry Stewardship Council (FSC) certified – an international certification dedicated to promoting responsible forest management of the world’s forests.

They are entering a period of exciting growth and it’s time for them to add a driven sales account manager.

This role will help support sales growth and sales activities in alignment with the company’s vision and values and the selected candidate will work closely with the CEO.

You will be self-motivated, can work on your own work and collaboratively with a team and who have an entrepreneurial spirit.

This is a home-based position. They are looking for the right candidate to join their team, and therefore where you are located is not essential.

Qualifications:

  • At least 5 years of sales experience in sales
  • Excellent verbal and written communication skills with an excellent phone manner
  • Technically astute and computer savvy
  • Highly organized with excellent time management skills
  • Genuine interest in meeting and helping people
  • Solutions oriented approach to problem solving
  • Creative thinker who brings optimism, enthusiasm to your work
  • Resourceful self-starter who can work well independently and with a team
  • Passion for working within values based organizations

Please email a cover letter along with your resume at naturalpod.com/careers

We thank all of those who apply for their interest; only those who are shortlisted will be contacted. No phone calls to either Natural Pod or Marketworks directly please.

CRTC Levies First Fines for Violating new Canada Anti-Spam Rules

Email is one of the most cost-effective and results oriented marketing tools we manage for our clients. If you’ve been wondering whether the new Canada Anti-Spam Legislation (CASL) laws have any teeth and you haven’t yet made the changes to comply with the CASL, we’re starting to see the CRTC levy their first series of fines for businesses that haven’t complied with the law. In fairness, many of the first fines appear to target larger companies who haven’t implemented even the very basic email marketing best practices such as including an unsubscribe button in their messages.

We expect that over time we will see more and more of these cases and they will start to impact more and more businesses at smaller and smaller scales, particularly those that haven’t implemented even the most basic requirements of the law.

In fairness to Porter, it appears they may have gotten caught up in a system change, something we know can happen, but not having even a basic unsubscribe function and not honouring the unsubscribe appears to have landed them in this trouble.

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that Porter Airlines Inc. has agreed to pay $150,000 as part of an undertaking for alleged violations of Canada’s anti-spam legislation. Once made aware of the investigation by the CRTC, Porter Airlines was cooperative and immediately took corrective actions to comply with the legislation.

An investigation launched by the CRTC’s Chief Compliance and Enforcement Officer alleged that Porter Airlines failed to comply with various requirements of the law between July 2014 and April 2015. The company allegedly sent some commercial emails that did not contain an unsubscribe mechanism. In other instances, it is alleged this mechanism was not clearly or prominently set out. Certain emails also allegedly did not provide the complete contact information as required by the law. Porter Airlines also allegedly failed to honour, within 10 business days, requests from some recipients to unsubscribe from receiving future commercial emails.

In addition, for certain emails sent between July 2014 and February 2015, the company was unable to provide proof that it had obtained consent for each electronic address that received its commercial emails.

As part of the undertaking, Porter Airlines will improve its existing compliance program to ensure that its activities, going forward, are fully compliant with Canada’s anti-spam legislation. The enhanced compliance program will include increased training and education for staff and improved corporate policies and procedures.

The CRTC is assessing complaints submitted to the Spam Reporting Centre that are under its mandate and a number of investigations are currently underway. The CRTC is working with its partners, both within Canada and internationally, to protect Canadians from online threats and contribute to a more secure online environment.

The CRTC can discuss corrective actions with individuals, firms or organizations, which may lead to an undertaking that includes an amount to be paid and other corrective measures. As part of its powers, the CRTC can also issue warning letters, preservation demands, notices to produce, restraining orders and notices of violation. Moreover, the CRTC can ask a court to issue a search warrant or an injunction.

Canadians are encouraged to report spam to the Spam Reporting Centre. To ensure the CRTC has enough information to conduct an investigation, the report should include the full email (including the message’s header) and a description of why the email is considered to be spam. Information sent to the Centre is used by the CRTC, the Competition Bureau, and the Office of the Privacy Commissioner to enforce Canada’s anti-spam legislation.

“We appreciate that Porter Airlines took corrective action once it became aware of our investigation. The company has voluntarily entered into an undertaking and committed to comply with Canada’s anti-spam law. This is a great outcome for Canadians, and we encourage them to continue to report suspected violations to the Spam Reporting Centre.

This case is an important reminder that to be fully compliant with the law, proof of consent is required for each electronic address. Some businesses are under the mistaken impression that they are compliant with the law by relying on general business practices or policies as proof of consent for the majority of the electronic addresses to which they send their commercial emails. This is simply not the case.” – Manon Bombardier, CRTC Chief Compliance and Enforcement Officer

Businesses Pulling Together – Get Involved

An open letter from Daniel Terry, Aiyana Kane, and Christopher Roy.

To our progressive business community,

The three of us are writing to ask the progressive business community in BC and Canada to stand with us and join the Pull Together campaign.

Pull Together is a positive, empowering campaign that encourages people to host events and fundraise online, as well as partnering with businesses to raise money to fund First Nations legal challenges to the Enbridge Northern Gateway pipeline and tankers project. Last fall, starting with a simple spaghetti dinner in Terrace, more than 80 events were organized, 3,000 individuals and 40 businesses donated, together raising an amazing $350,000 to build the legal war chest of seven small First Nations communities.

Learn more about the campaign on pull-together.ca or watch their new campaign video that explains why the money is needed.

The one year anniversary of Federal government approval is this June, and Pull Together is back at it with a “Week to End Enbridge” June 13-21. More than 60 businesses have signed on to participate: LUSH and Patagonia have given significant grants. Denman Island Chocolate’s Pull Together  bars are selling at checkout counters in over 70 retailers, large and small. Bandidas Taqueria gave 25% of their profits from diners on Earth Day. Uprising Breads Bakery is donating 20% of a weekend’s revenues, and Spirit Bear Lodge in the Great Bear Rainforest is donating 100% of 2 vacation packages. Moksha Yoga last fall raised over $13,000 and is now pitching it to their global network.

Businesses are getting involved by donating a day’s profits, creating a special product or package, or matching employee or customer donations. The campaign has a great brand and helpful staff to make custom posters, graphics or social media promotions for you. This is also a cause that resonates strongly with progressive consumers in BC and beyond, building genuine brand loyalty and helping to tell the story of what a social venture is really all about.

Aiyana Kane co-owner of Bandidas Restaurant on Commercial Drive said “I feel so grateful to organizations like Pull Together, who give me a way to have a voice on issues that are so big and so important that I can sometimes feel powerless. Pull Together helped me (and my business partner Jackie) have a voice. Also, through our fundraising event, we realized yet again the power of standing for something as a business. Bandidas, as a fixture in the community, has the power to say something and touch and inspire others. Our businesses, like Pull Together, can help others be empowered to have a voice.”

Daniel Terry of Denman Island Chocolate developed a Pull Together chocolate bar that’s now for sale across BC. “I feel like it’s really important to not just cheer for First Nations from the sidelines, but to actually participate in enabling their legal fight. Over 70 of our retailers are now carrying the bars and many are donating their margin also, adding to the donation that we are making for every bar sold”

Christopher Roy of Marketworks has been working with RAVEN Trust, who are running the campaign, pro bono for over two years now. “First Nations values and legal rights are our last defence to protect what needs and deserves protecting. We’re on the edge of a tidal wave of sustainable alternative energy opportunities. We don’t need more investment in carbon energy infrastructure. We don’t need to endanger traditional territories of First Nations people, nor the natural and wild places all Canadians call home. We can do better than building pipelines.”

Pull Together has raised more than $385,000 towards its target of $600,000 for First Nations legal challenges. This June 13-21 is their “Week to End Enbridge”: on the one year anniversary of Federal approval of Northern Gateway, communities, citizens, and businesses will send a strong message of why we don’t want this project and what we are willing to do to stop it.

As businesses, we can sometimes worry about getting too political. We encourage all of you of the SVI community to consider what this challenge, this opportunity truly means. As social entrepreneurs we have the power to have a strong voice in the community. If this is a cause that is meaningful to you, if you believe that keeping BC’s interior and coast free from tar sands pipelines and tankers, we invite you to risk standing for the importance of this issue in a visible way. You may be surprised at what is possible when we take these kinds of risks.

Thanks for considering getting involved, and thank you to Jason Mogus of Communicopia for calling us together in this work,

Daniel Terry, Aiyana Kane, and Christopher Roy

pull-together.ca
denmanislandchocolate.com
bandidastaqueria.com
marketworksmedia.com

Want to support Pull Together? Contact Leila Darwish at 778-679-2907 or leila@sierraclub.bc.ca and she can help you brainstorm ideas or get you the support you need.

Clients Raise $325,000 to Protect Our Coast

Amazing success. Our clients at the Pull-Together campaign and RAVEN just raised over $325,000 CAD to help protect our coast from the negative and unnecessary impact of pipeline development. We had a small role in the work leading and managing paid social campaigns and building RAVEN’s new website to help reach and engage interested supports to donate and take action. The amazing campaign team and our partners at Communicopia did an incredible work building a strong network of community organizations and people to raise awareness and fundraise. Congratulations to all. May this help our governments and businesses take more leadership in building an energy economy that protects the environment and supports business.

Marketworks - Pull-Together Inforgraphic